Made to
naturally
rock
your world

Know what makes us different.

WHY PHITKU?
Ancient alum. Modern you.

Ancient alum. Modern you.

Made from cosmetic-grade mineral alum, trusted for generations and shaped for daily use.

Toxin-free. Worry-free.

Toxin-free. Worry-free.

No alcohol, no artificial fragrance, no harsh chemicals. Just clean protection.

Cruelty-free, always.

Cruelty-free, always.

Never tested on animals. Ever.

Gentle Care. Visible Comfort.

Gentle Care. Visible Comfort.

Clinically proven to reduce odour-causing while supporting naturally brighter underarms.

Phitku in action

See it for yourself.

What our tribe has to say!

True voices of our community : real stories, experiences, and transformations from people who have embraced Phitku.

I've tried so many deodorants, but this 100% natural alum roll-on stick is a game-changer! It keeps me fresh all day without any irritation.

– Priya S.

I was skeptical at first, but this is non-toxic . It not just removes the odour completely but also brightened my underarms by 2 two shades .

– Adhya s.

This roll-on is amazing! Not only does it keep me odour-free all day, but I’ve also noticed a big difference in the texture of my underarms.

– Neha R.

Checked thoroughly, so you don’t have to sweat it 

At Phitku, we understand the importance of trust when it comes to skincare. That’s why our products are dermatologically tested to ensure they are not only effective but also safe for all skin types. Our commitment to quality and skin health is backed by rigorous testing, so you can confidently enjoy the benefits of our natural ingredients without worrying about irritation or adverse reactions.
Feel the difference with Phitku—where skin health meets nature, tested by experts for your safety and peace of mind.


Trust Phitku. Trust Your Skin.

Know Your Ingredients

This one’s personal: The founder’s story

Hi there! Many of you may recognize me from Balika Vadhu, Doli Armaano Ki, Jhalak Dikhla Ja, Nach Baliye, and many other Indian TV series. Today, I’m here as the founder of Phitku, a conscious skincare brand that believes in the goodness of natural alum and aims to bring its benefits to millions who can truly benefit from it.

Amidst the daily hustle, skincare struggles should be the last thing on your mind. That’s why #LetsPhitku, because it’s the only responsible skincare choice you can make.Phitku is 100% free from chemicals and toxins, delivering visible results in a very short span of time, whether it's odourless underarms, brighter skin, or simple skin healing. I am proud to create a tribe of conscious healers with the aim of promoting true skin beauty and sustainability.

-Neha Marda