Zero Toxins
Cruelty Free
Dermatologically Test
Chemicals Free
Deodorizer
Skin Healing & Brightening Properties
Zero Toxins
Cruelty Free
Dermatologically Test
Chemicals Free
Deodorizer
Skin Healing & Brightening Properties
Zero Toxins
Cruelty Free
Dermatologically Test
Chemicals Free
Deodorizer
Skin Healing & Brightening Properties
Why Phitku?
At Phitku, we believe in simple, natural solutions rooted in tradition. Our mission is to make 100% natural, gentle, and affordable skincare accessible to everyone, especially today’s youth.
We create sustainable, eco-friendly products that are sensitive-skin-friendly and effective, offering safe skincare solutions that promote healthy, radiant skin while being responsible and conscious of our planet’s future.
No more body odour, sweaty underarms, or skin drama—
ready for what’s next?
Meet the Forever Fresh Crystal Deodorant, the all-day hero for your underarms!
It keeps you feeling fresh and fabulous, no matter what life throws your way.
Cruelty Free
Clinically Tested
No Toxic Chemicals
Alcohol Free
Naturally Sourced
Skin Healing
A Rock That Truly Rocks!
Simple Steps to Zero Odour For 24 Hours
*Maintains its size & shape with regular use, replace when fading or cracks appear.
A Note By Founder-
Hi there!
Many of you may recognize me from Balika Vadhu, Doli Armaano Ki, Jhalak Dikhla Ja, Nach Baliye, and many other Indian TV series. Today, I’m here as the founder of Phitku, a conscious skincare brand that believes in the goodness of natural alum and aims to bring its benefits to millions who can truly benefit from it.
Amidst the daily hustle, skincare struggles should be the last thing on your mind. That’s why #LetsPhitku, because it’s the only responsible skincare choice you can make. Phitku is 100% free from chemicals and toxins, delivering visible results in a very short span of time, whether it's odourless underarms, brighter skin, or simple skin healing.
I am proud to create a tribe of conscious healers with the aim of promoting true skin beauty and sustainability.
-Neha Marda
What our tribe has to say!
True voices of our community : real stories, experiences, and transformations from people who have embraced Phitku.
I've tried so many deodorants, but this 100% natural alum roll-on stick is a game-changer! It keeps me fresh all day without any irritation.
– Priya S.
I was skeptical at first, but this is non-toxic . It not just removes the odour completely but also brightened my underarms by 2 two shades .
– Adhya s.
This roll-on is amazing! Not only does it keep me odour-free all day, but I’ve also noticed a big difference in the texture of my underarms.
– Neha R.
Alum, a powerhouse mineral with centuries of skincare benefits
A nature’s secret to purity, protection, and balance. Known for its antibacterial, astringent, and healing properties, it tightens pores, soothes skin, and combats impurities—making it a must-have in modern skincare.
Sourcing
Certifications
Formulation
Results That Matter
Tested for Safety, Trusted by Your Skin
At Phitku, we understand the importance of trust when it comes to skincare. That’s why our products are dermatologically tested to ensure they are not only effective but also safe for all skin types. Our commitment to quality and skin health is backed by rigorous testing, so you can confidently enjoy the benefits of our natural ingredients without worrying about irritation or adverse reactions.
Feel the difference with Phitku—where skin health meets nature, tested by experts for your safety and peace of mind.
Trust Phitku. Trust Your Skin.
Our Blogs
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Making the Switch to Natural Deodorant: What to...
Switching to a natural deodorant is one of the best things you can do for your health and skin. But if you've been using conventional deodorants or antiperspirants for years,...
Making the Switch to Natural Deodorant: What to...
Switching to a natural deodorant is one of the best things you can do for your health and skin. But if you've been using conventional deodorants or antiperspirants for years,...
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Ayurveda & Skincare: The Ancient Wisdom Behind ...
For centuries, Ayurveda has provided a holistic approach to health and wellness, emphasizing balance between the body, mind, and nature. At Phitku, we believe in harnessing this ancient wisdom to...
Ayurveda & Skincare: The Ancient Wisdom Behind ...
For centuries, Ayurveda has provided a holistic approach to health and wellness, emphasizing balance between the body, mind, and nature. At Phitku, we believe in harnessing this ancient wisdom to...
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How to Stay Fresh All Day—Naturally!
Feeling fresh and confident throughout the day isn’t just about masking odours—it’s about supporting your body’s natural processes while keeping your skin healthy. Unlike chemical-based deodorants that block sweat and...
How to Stay Fresh All Day—Naturally!
Feeling fresh and confident throughout the day isn’t just about masking odours—it’s about supporting your body’s natural processes while keeping your skin healthy. Unlike chemical-based deodorants that block sweat and...
